Designing a Better Future in Graton

Missed Our 11/5/20 Virtual Community Meeting?

Click the link below to watch the virtual community meeting. We will be organizing future meetings and tours. If interested, fill out the form on the Contact Us page.

Purple Proposal 11/5/20 Virtual Community Meeting

Purple Brands (also known as Purple Wine + Spirits) in Graton is currently a high-volume wine and spirits distillery production facility. We believe the facility and the community are better suited if we reduce volume and operate as an end-to-end wine and spirits production facility.

Our proposal has three parts:

  1. Reduce our total capacity from 3 million to 1.5 million cases per year which reduces environmental, traffic and parking impacts in Graton.
  2. Vertically integrate operations by adding a grape receiving area in a covered area on the interior of our site, with the capacity of 10,000 tons per harvest season.
  3. Hiring a qualified local biologist to restore .41 acres of vegetation bordering the waterway on the southern side of the property with wildlife friendly fencing.

These operational changes reduce the site’s impacts to the community by:

Well water use / waste water production

No increase

Reduced Bottling Capacity

50% Decrease from 3M to 1.5M cases

Reduced annual traffic

41% Decreased by 5,000 trucks

Increased parking in downtown Graton

Reduced truck traffic back up in downtown Graton

Reduced onsite employees


145 employees to 82 employees reduced traffic

Site Plan

Our site plan shows the location of the proposed crush pad in the middle of our property where the existing buildings serve as natural noise barriers. The crush pad will be covered. After listening to the community, we revised our truck route to maintain our existing truck route today with trucks accessing and exiting the site from Graton Road. While the truck traffic pattern will remain the same as today, we anticipate significantly less traffic due to our 50% reduction in capacity.

Our Proposal will also reduce outdoor operating hours during non-harvest months, i.e. ten out of twelve months each year. During harvest months, typically September and October, grape delivery and crush operations would be allowed Monday - Saturday during the following hours

 During 7:00 AM and 5:00 PM, grape delivery, receiving and crush would be allowed during these hours only. This will limit noise from trucks and offloading of grapes into storage containers to only this time frame daily.

- During 5:00 PM - 9:00 PM, activities would only include processing of grapes already received and cleaning activities. 

- After 9:00 PM only low decibel activities would be allowed that are below the county standard for nighttime noise levels.

We’re committed to providing Graton with local agricultural production jobs, modernizing our operations, and significantly lowering our operations’ impacts in the community. We believe our proposal is the best fit for our community and our property.